That was in November 2017. It got me thinking, ‘Am I doing enough with Warp It? Am I having enough impact? Am I spending my limited hours in the day on the right things to save the most carbon possible?
In the past, I’ve thought, and I still believe, that Warp It is my best return on the hours that I put in to get carbon out of the atmosphere. However, on that day when I was laying and thinking, I wondered if there was anything else I can do. What could I set up in order to scale my impact? I wasn’t necessarily thinking to create more software to stop carbon emissions, but was there anything I could do to help others create their own software, or ideas, or businesses to stop carbon emissions? I realised that to really magnify my own impact, that would be a great way to get more return for my time.
I thought ‘I’ve already set up my own business and I managed to do that while I was still in a full-time job, and while we had our first child. Other people in that scenario wouldn’t even try, it would hold them back’.
Next, I thought ‘I can take my learnings and put them in a book of some sort to teach people how to launch their own sustainability enterprises while they're still at work and have other responsibilities’. But I thought, ‘who is going to read that?’
‘Hold on a second’, I thought, ‘Why not put these learnings into a blog format and deliver the training as we go’. At this point, the idea of building a membership site seemed like the obvious option.
So, I sat and mulled it over for a while, as is normal for me. I get obsessed with an idea for a couple of weeks, I face doubts, find flaws, struggle for time, and wonder how I’d even finance it. But this idea stuck, and come February I was still toying with it. I decided to test some assumptions, build a landing page, and try to get 500 sign-ups. I knew if 500 people were interested, it was worth my time putting more effort into it.