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The first thought to develop Sustainability Entrepreneurs started when I was laying in bed and thinking about the UN report that said ‘We’ve only got 12 years to act to put off catastrophic climate change’.
That was in November 2017. It got me thinking, ‘Am I doing enough with Warp It? Am I having enough impact? Am I spending my limited hours in the day on the right things to save the most carbon possible?
In the past, I’ve thought, and I still believe, that Warp It is my best return on the hours that I put in to get carbon out of the atmosphere. However, on that day when I was laying and thinking, I wondered if there was anything else I can do. What could I set up in order to scale my impact? I wasn’t necessarily thinking to create more software to stop carbon emissions, but was there anything I could do to help others create their own software, or ideas, or businesses to stop carbon emissions? I realised that to really magnify my own impact, that would be a great way to get more return for my time.
Supporting others.
I thought ‘I’ve already set up my own business and I managed to do that while I was still in a full-time job, and while we had our first child. Other people in that scenario wouldn’t even try, it would hold them back’.
Next, I thought ‘I can take my learnings and put them in a book of some sort to teach people how to launch their own sustainability enterprises while they're still at work and have other responsibilities’. But I thought, ‘who is going to read that?’
‘Hold on a second’, I thought, ‘Why not put these learnings into a blog format and deliver the training as we go’. At this point, the idea of building a membership site seemed like the obvious option.
Food for thought
So, I sat and mulled it over for a while, as is normal for me. I get obsessed with an idea for a couple of weeks, I face doubts, find flaws, struggle for time, and wonder how I’d even finance it. But this idea stuck, and come February I was still toying with it. I decided to test some assumptions, build a landing page, and try to get 500 sign-ups. I knew if 500 people were interested, it was worth my time putting more effort into it.
