You need to know that the idea you are working on is significant..because you are about to pour heart and soul into it. It's a good idea to do that as quickly as possible so you can move onto the next idea if the first one..
Some ideas come in the thick of the night... Some take years to marinade..... Or some never arrive! If you want help generating and curating ideas Mark and Daniel will be hosting an idea generation and curation webinar..