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We’re going to be honest with you, we didn’t hit the target of 500 signups.
In fact, we got less than half of that target. Despite this, we’ve collected some very interesting data.
- Almost 10,000 people saw our message
- 170 people started their sustainable business journey by signing up
- Around 10-20% of those signups are showed they are somewhat committed to setting up an enterprise, (they answered a survey and attended webinars.
- From a 6 week test period we have found that about 17 people are super committed and really need our help!
What does this mean?
The human race is consuming itself to death, basically, so Sustainability Entrepreneur has been set up to help those people who want to make their own contribution towards saving the planet (or slowing down the damages). This project has volunteers and mentors taking part to increase their positive impact on the side of their main sustainability work.
When we look at the 170 signups, there are perhaps 17 businesses that will come out of that. Those businesses can have a big impact.
The sustainability sector is massive and continues to grow at an impressive rate. We’ve got to be ahead of the curve and provide a framework for people who are going to start sustainability businesses and help them to truly move forward and innovate. We need them to think ‘this service is bloody amazing!’ so that they share their story with other entrepreneurs they meet along the way and create a buzz about us.
Validation Phase 2: what is it?
If phase 1 was to help you get started and put your idea together, phase 2 is about pushing it forward, making progress, and giving you the advice and help needed to start launching and making sales.
To help us help you, we need to hear as much feedback as possible, things like:
- ‘I don’t know what to do next’
- ‘I’m scared’
- ‘I’ve got no funding’
- ‘I’m just too busy’
Click the button above and let us know. We will also be in touch to organise a free 15 min coaching session.
Reasons and excuses will find their natural place and occurrence when people start doing business, so don’t stress about that. We want to help tackle these issues and hurdle them early with our support. If we know what our customers are struggling with, we can build demos and guides and personal support for each issue using our mentors. This content will be very shareable and relevant and help people push forward with their goals. We want this eternally relevant and useful content to increase participation too.
How else can we see what people need?
10-15 minute one-on-one coaching sessions will be held over Skype or on the phone for anyone in the first cohort of students. This could be a part of our minimum viable product, even if it sounds resource-heavy, but the reality is that it solves a major problem with online services that you don’t often get to talk to a real person.
If each mentor speaks for 10 /15 minutes with 10 signups, we can get a very good picture of what they need to give them wings. The information gathered from those calls would really help us understand our audience’s problems and what we would need to do to help them overcome them.
When is this starting?
We will be starting phase 2 from mid-September 2019 and we will involve some new names and faces who have recently become involved in the project.
Sustainability Entrepreneur requires a time investment from our mentors, all of whom have their own sustainability jobs and businesses where they are delivering impacts already.
Once we know what the members/students need, we can find out better what is stopping people from taking the leap of faith, and partner them up with the right support.
If some people say ‘I’m scared of change’ we know that we need to work on confidence and adaptability and find someone who can support others in overcoming fears. If we hear ‘I’ve got no money’ then we need mentors who know a lot about funding and investment.
The next step is in sight and we are glad that you’re here following and participating in the journey.
Click the button above and let us know. We will also be in touch to organise a free 15 min coaching session.
