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We’re now at the point where we are happy with the landing page and the website content.
We feel that we have the credibility, the offering, the team, and the call-to-action. If someone isn’t sure about the credibility of the landing page, they can explore the blog and see all of the articles sharing our expertise on idea generation, validation, and more of the sort.
The process at your end
Once an email is submitted by a website visitor, they will be sent the six-week email series, which incrementally takes the reader through a journey of idea development. It’s really important that we get those email addresses, those 500 contacts, because then my team and I will know that this idea is really worth exploring. At the end of that 6-week email series, in the final three or four emails, there’s going to be a call-to-action to join a Webinar. If we get 500 signups, and 100 people attend the Webinar, that’s 100 people who firmly want to take action.
The survey
Within the first email, there’s going to be a survey to help us find out what people really want out of this service, and how committed they are to follow through with it. With the information we can gather from a survey, we can start to see if this is a viable business. Will it be worth spending time and money on, and will there be a return on investment for carbon emissions (and of course money). We can also see whether it’s worth putting in more resources or not, and whether we need to employ a Community Manager, Admin Assistant, Webinar Manager, and more. We will learn quickly how big this service can be, or whether it’s worth launching at all.
What’s next?
Over the last few blog posts, you’ve seen how we’ve gone through the process of having an idea, validating an idea, and then resourcing that idea, taking it to market to get your first 10, 20, 50, 100, or 1000 customers, and then creating a viable business.
So keep following the journey.
If you haven't already, sign up below for our email series introduction, and speak to you soon.
