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Perfectionism cost me time and money when trying to validate and launch this service.
I went on to Upwork (online marketplace for tasks) and commissioned a developer to build a landing page for Sustainability Entrepreneur.
This was probably already too much of a commitment (time & money) to test out the need for this service, but I had a huge hunch this was a winner so allowed my heart to lead the decision making!
Once the landing page was produced it just looked a bit...empty.
I realised that I’d need some credibility behind this landing page so that people would know that it’s legitimate and that it has the potential to really help them.
So, hand’s up, I should have kept it as simple as a landing page, but I let it get more complex.
I began working on the blog (huge time commitment). I got my friends Joseph and Jennifer to help me with that. The main reason for adding the blog was to give readers a great insight into what the service would do and how it would help. I also knew that if the blog and landing page had good SEO ratings, some organic traffic would also make it's way to the site
BTW If you've landed on this article, this is part of a longer story. Read the previous posts here.
'How to get 500 people to sign up?’
I don't want to do any more work than is required, but I think I need 500 people to sign up to make sure this service is valid and it solves a problem.
The landing page developed into a blog, and the blog developed further and suddenly there were other people involved.
I should’ve stopped myself there, and just launched the landing page….but I didn’t.
In hindsight...
Looking back, perhaps I should have made the landing page or slack group and got the evidence there for the go-ahead, because now I’m a few thousand pounds in and I still haven’t got the evidence that this can solve any problems.
Do people even need this service? My hunch is yes they do, because I have anecdotal evidence, but we could have done things quicker, cheaper and easier and got to the same conclusion.
What's the lesson?
You should try and validate your ideas in a cheap and quick way first. Don't put too much time and energy into an idea without first having the evidence.
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