by
Mark Shayler is the Founder of Ape, an Innovation and Sustainability agency that has helped some of the world’s biggest and smallest brands. For Mark, it’s not just about carbon savings, it’s about creating value and growing new ideas. He’s led business incubators, startup programs, and led other business support services to see people drive progressive change.
What do I do?
I spent 30 years working in Sustainability after doing an Environmental Science degree. In those 30 years I worked in small organisations on a cooperative level, as well as large organisations, such as ASDA Walmart, as the Head of Sustainability. I’ve seen both ends of the scale.
Why do I do it?
This has always mattered to me and it always will matter. I’m a firm believer that to make things better we have to stop complaining and start taking action.
What do I want you to do?
It could be direct action, like getting angry and protesting. However, right now, I want you to start a venture. Enterprise is the way we can solve so many environmental problems. We can use sustainability as a kickstarter for solving problems. As a starting point, we have to stop seeing business as the creator of environmental problems, which admittedly it can be, and instead see it as an opportunity to find solutions.
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