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Why are we focusing our support towards a very particular niche?
Well, we’ve only got 12 years to fix things on this planet, to turn them around, and we don’t want to waste any time, so we’ve got to find the people who can have the most impact. In this case, it’s people who have been working on sustainability issues in organisations.
Why in organisations?
Organisations are having the most damaging impact on the planet, and so we’ve got to find the people within those organisations who want to stop and reverse that. We need people who know how to make changes in organisations and businesses, how to affect culture and change behaviour.
That's you.
Experienced people come up with better solutions that are more focused and streamlined. You have been through the problem, and so when you come to provide the solution, the product, or the service, you’ll be selling it to people who you understand. That shared problem creates a shared solution that is more easily bought and implemented.
Those who have affected change have a more intimate knowledge and relationship with a problem than those who have accepted or adjusted to a problem. Because of this, you are going to create a solution that is more likely to work, to sell, to be successful, and to have the desired effect: global impact.
There’s your answer as to why we are focusing my support towards a very particular niche.
So, keep reading if you’re working in:
- Procurement
- Facilities
- Biodiversity
- Air quality
- Transport
- Lifestyle
- Communications
- Sustainability
- Waste
- Energy
- Carbon
- Finance
If you work in any of these fields and you are tasked with sustainability issues, you can start defining a problem that you’re very familiar with. By addressing a sustainability issue that you know well, you’re going to create a much better solution. Remember, we need to maximise our time.
We have 12 years.
In those 12 years, we need to generate ideas that can work, that can function, that can be quickly validated and scaled.
Have you joined up to our "6 Week Welcome Email Series" yet? This takes you incrementally through setting a vision and generating ideas. Click the button below.
