Right at the start of your business journey, you have to track your journey, and in this article, we are going to tell you exactly why. We’re also going help you explore your story in a way that doesn’t take up too much of your valuable time.
Firstly, why should you track and share your story?
- By checking in with yourself and reviewing your story, you’re creating a good habit that allows you to review your performance and behaviour and correct the course for the future. This is why a lot of people keep a journal.
- You can track what went well, track what went badly, and report all of it. This is a great way to learn about your progressive decisions and avoid repeating the same mistakes.
- You’re keeping a record for motivation. On the days when everything seems hard and you’re struggling to get through it, you can go back and say ‘look how far I’ve come. This week might be tough, but look where I was a few months ago!’.
- As you tell your story, you’re telling the world what your plans are, you’re sharing your struggles, and you’re keeping yourself accountable. If you say you’re going to do something and everybody knows about it, you’re much more likely to do it. This is a great method for kicking procrastination’s butt!
- Legacy, legacy, legacy. If it all works out (or it doesn’t), it’s great to have the story so that your friends, family, children, and colleagues can all see what you went through when pursuing your ideas. You took action, nobody can fault you for that. You took action when others sat by in silence. You can put yourself on the right side of history.
- You’re inspiring other people! Some people will see your obstacles and how you overcame them, they’ll see how you were inspired to act, and they’ll think ‘I can do it too’. People who see your success and think that you got a leg-up can see that in fact, you had to struggle and persevere too and that this success was your own doing.
You’re going to be selling your product one day
This is the reason why potential customers need to see your story: you will one day sell to them.
Somewhere down the line, your readers might become your customers, and by that point, they already know you, they’re going to know what you went through, what motivates you, what you like and don’t like, and what you’ve had to do to realise your idea. They’re going to see your WHY, and it’s going to inspire them to become a customer. They can see what you do and how you do it, by WHY you’re doing it is vastly more appealing.
They’re going to relate to you because they’ve seen how persistent and consistent you are, and so they will have trust and put faith in your product or service. They’re a warm lead, they’re already interested in what you have to offer.
People put their money where their trust is
You can’t build trust overnight, especially not in the sales world. So, if you’ve already made a shortcut to their trust by being transparent, you can feel confident when emailing, calling, or visiting them. If you know that they are familiar with you and your project, you’ve got one foot in the door, so when you say ‘Hey, I’m John, from John’s Big Green Idea’, they will say, ‘Hey John, it’s Julie, I’ve read all about the story of Big Green Idea and I admire your product. Come in, let’s talk more.’
You can make sales just from the fact that people have read your story. Think about it, would you rather work with someone who you’ve read about, or with a total stranger? A blog or a vlog will be a great lead generator for your business, trust us, we’ve done it!
How to tell your story in an easy way
You’re busy with work. You have a family to take care of. Between work and family, you need a social life. Where, amidst all of that, can you find time to launch a business and track the story? As difficult as it may seem before you start, we know that it’s totally possible and actually quite easy, that’s why this service is tailored to people who are still in work!
Hacks for making sure that you track and share your story
You will first want to decide whether to do a vlog or a blog. The main consideration is time, as you might not have a lot of it. Do you want to make videos, or do you prefer to write? There are pros and cons to both.
Vlogging like a pro!
Vlog pros: easy to share, show your character, wide reach, no reading involved, YouTube is a popular social media site (and potential income stream)
Vlog cons: require charisma, get quite personal, not good for perfectionists, not so good for search engines.
- Get a decent camera. Your phone might be enough, but it might not be. You’ll have to decide that for yourself.
- Start a YouTube channel. This is the best place to store your videos.
- The first take might be the worst take. Do a few versions and make sure that you’re happy with the outcome.
- Edit your vlog. If you need to add logos, subtitles, or other media, it can really help the viewer.
- Promote your videos. Share the links on your social media and with key members of your audience.
- Don’t be disheartened by a lack of views. Persevere! One view from the right person is more valuable than a million from the wrong ones.
Blogging like a pro!
Blog pros: you can write your thoughts coherently, can share links, resources, pictures and video inside the articles
Blog cons: it takes time to read, people might not be interested, you might not be a naturally gifted writer
- Find Your Niche. Your project is your niche, make yourself an expert on it.
- Define Your Ideal Readers. Some bloggers write as if they’re talking to their perfect audience member and find that this helps.
- Add Value. How can you be different to other similar blogs?
- Be Original. Nobody wants to read something they’ve read before, just repackaged.
- Be Interesting. This can be tricky, but if you write with passion, it will come across as interesting.
- Be Yourself. Your readers are there to hear your thoughts, nobody else's.
- Be Honest. This helps to build trust.
- Transparency. Let people into the inside of your project, it can’t hurt.
Make your decision below…