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When it comes to ideas, the more the merrier, right? Having plenty of ideas is an advantage because we are going to take them and validate them. Once they’ve been validated, you will have a far more intelligent view of which ones are worth pursuing.
In this blog post, we are going to help you know within yourself which ideas you should pursue.
The principle to follow…
The first and most poignant thing that you should consider is that you should want to pursue the idea that has the biggest impact. You’re only on this planet a short time, so you want to get the most out of your Earthly experience. Sustainability is time-critical, and right now is the best time ever to get involved. If the idea has big impact everything else will follow.
Belief and passion
When building a business, you’re going to find reserves of energy that you never even knew you had! You’re going to push, be pushed, and push yourself right to the edge, and in return, you’re going to be rewarded like never before. To really unlock those massive energy reserves you need a little thing called belief. When you have belief, and you are 100% behind your idea, you will become an unstoppable force.
You’re the best because you are you
Because you’re going to the trouble of identifying a niche, investing yourself in understanding a problem, and going to great lengths to solve it, you should have belief naturally. Copycat business ideas never last, because the people pushing them don’t believe in the idea 100%, because they weren’t original and inspired. That belief that your idea is the best will earn you traction and market share further down the line. Why’s that? Passion is contagious!
A solution already exists? So what!
Another principle to remember is that even if there are one, two, or twenty services already solving the same problem that your idea is geared towards, that doesn’t mean you shouldn’t pursue it. What that is actually telling you is that there’s already a marketplace and buyers out there. Sometimes having an original idea can make things more difficult, because you have to carve out and create your own market.
Warp It - Example
When Daniel started Warp It, nobody else was pursuing that idea at the time of launch. Daniel and his team created the market by actually illustrating the problem, and then developing the solution. When there’s an established marketplace already operating, that barrier has already gone down, but there will be heavier competition.
First-mover advantage
In marketing strategy, the first-mover advantage (FMA) is the advantage gained by the initial significant occupant of a market segment. When you’re the first one in the marketplace, you can shape the market, you can become a household name before anyone else has even made a logo, and you can create a huge buzz without your message getting distorted by competition.
Intuition
If you believe in the idea. You can argue it's case. It's been torn down by the most critical aides. It's been validated. And you can see yourself spending the rest of your life explaining it..spending the rest of your life repeating it's name to strangers down the phone.....then it is time to look inside.
Go and sit under a very large tree in a very quiet forest and make the choice- follow your intuition.
Have we incepted an idea here?
Have you joined up to our "6 Week Welcome Email Series" yet? This takes you incrementally through setting a vision and generating ideas. Click the button below.
Mark Shayler and Daniel O'Connor are hosting a webinar on how to validate your ideas. We will take you through it, help you validate ideas and have a Q&A. More info and register below.
