--- title: How to Achieve Culture Change While You Sleep! description: Building a newsletter is not the daunting task you think it is. We've simplified it so that you can start spreading your message! image: https://blog.warp-it.co.uk/hubfs/Optimized-daniel-o-dowd-529836-unsplash.jpg --- - [Login](http://getwarpit.com/login) - [Admin](http://getwarpit.com/login/admin) - [Register your company](http://getwarpit.com/register) - [Demo](http://getwarpit.com/webinars.aspx) - [Blog](https://blog.warp-it.co.uk/) - [![Uk](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/uk-1.png?width=25&height=25&name=uk-1.png "Uk")Uk](https://www.warp-it.co.uk) - [![Australia](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/australia-1.png?width=25&height=25&name=australia-1.png "Australia")Australia](https://au.getwarpit.com) - [![America](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/america-1.png?width=25&height=25&name=america-1.png "America")America](https://us.getwarpit.com) - [![Canada](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/canada-1.png?width=25&height=25&name=canada-1.png "Canada")Canada](https://ca.getwarpit.com) - We Are Hiring | Tel: 0800 0488755 | - - - - - | More Contact Details - | Not for Profits click here [![logo](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/logo-1.png)](http://getwarpit.com/) - [Tour](http://getwarpit.com/tour.aspx) - [Case Studies](http://getwarpit.com/clients.aspx) - [Pricing](http://getwarpit.com/pricing.aspx) - [Additional Services](http://getwarpit.com/additionalservices) Topic: [Action plans](https://blog.warp-it.co.uk/topic/action-plans) # How to Achieve Culture Change While You Sleep! ![Joseph Kennedy](https://app.hubspot.com/settings/avatar/c400820a2aa3993a6388fbeccb46dd2b) by [Joseph Kennedy](https://blog.warp-it.co.uk/author/joseph-kennedy) ## **Our vision is to make reuse mainstream.** ## **Our customers want to make reuse mainstream in their organisations.** **Our customers are generally trying t change culture in organisations for the better. **   ## **Culture change doesn’t just happen when you work, it should happen even while you’re asleep.** ### **I think, the best way to make that happen is through a newsletter.** The newsletter is a powerful tool for culture change. If you do it right, the newsletter requires minimum time input for maximum impact. It is a fantastic communication channel that will help you target your messages to those that matter, cut through the noise of the organisation and ensure that colleagues remember you and even follow what you want them to do!   ### **‘But I have nothing to say’** No worries. Collect snippets from across the estate, the organisation, the internet and from your colleagues. Tell their story. Do on-the-spot interviews. Get a small team to input content as they go.   ### **It takes too long to write** So use voice dictation. We recommend a service called [www.rev.com.](http://www.rev.com/)   There is also a dictation feature in Google Docs and now Microsoft Word.   ### **How to start your newsletter** 1. Choose a service like Mailchimp or Campaign Monitor. At Warp It, we use Hubspot. 2. Build up your contacts - you should already have the contact details for everyone on your Warp It system. Try and collect more emails, either personally or by talking to the relevant department. 3. Design it - this is where the comms department can help, or even the marketing department. 4. Quality over quantity - If you don’t grab attention quickly, your newsletter will lose the reader. You want them to click through to a link or read the whole thing, and it’s down to how you guide them as to whether that will happen or not. 5. Subject line - Blow them away with an amazing subject line and they’ll remember you for next time. 6. Check it over - You don’t want spelling mistakes or errors undoing your hard work, so ask someone to go over it. 7. Schedule and stick - Keep to a certain day of the week or month to build consistency and loyalty with readers.   So, when’s the first sendout?   ### **Want to know more about newsletters?** ### [Read Daniel's guide here. ](https://blog.warp-it.co.uk/reach-out-with-a-newsletter) --- #### **Or download this!** [![warp it reuse](https://no-cache.hubspot.com/cta/default/2694565/72f4b97d-fc86-4678-8f33-724755c27261.png)](https://cta-redirect.hubspot.com/cta/redirect/2694565/72f4b97d-fc86-4678-8f33-724755c27261) ### Here's another Warp It hack Use our templates to save time and get ideas! [Free Download](https://info.warp-it.co.uk/download-all-email-templates-in-one-place) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20to%20Achieve%20Culture%20Change%20While%20You%20Sleep%21) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=http%3A%2F%2Fcdn1.hubspot.com%2Fhub%2F158015%2F305390_10100548508246879_837195_59275782_6882128_n.jpg) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Demail) ![Joseph Kennedy](https://app.hubspot.com/settings/avatar/c400820a2aa3993a6388fbeccb46dd2b) ### Joseph Kennedy joseph@warp-it.co.uk My journey is education, communication and innovation. My destination is a world free from environmental collapse, ecological ruin and unbreathable air. Topics: [Action plans](https://blog.warp-it.co.uk/topic/action-plans) > Read More About this Topic ### Subscribe to our Newsletter ## Most Popular - [All you need to know about getting started on Warp It](https://blog.warp-it.co.uk/all-you-need-to-know-about-getting-started-on-warp-it) - [Meet MedAID, the charity distributing unwanted medical equipment to where it's needed most](https://blog.warp-it.co.uk/meetmedaid) - [Free Furniture and Equipment for Schools](https://blog.warp-it.co.uk/new-feature-free-assets-for-schools-0) - [Free furniture and equipment for charities](https://blog.warp-it.co.uk/new-feature-free-assets-for-charities) - [Putting unwanted stationery to good use is the ‘write’ idea](https://blog.warp-it.co.uk/unwanted-stationery) ### Follow us [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20to%20Achieve%20Culture%20Change%20While%20You%20Sleep%21) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=http%3A%2F%2Fcdn1.hubspot.com%2Fhub%2F158015%2F305390_10100548508246879_837195_59275782_6882128_n.jpg) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fhow-to-reuse-while-you-sleep%3Futm_medium%3Dsocial%26utm_source%3Demail) ![sample-bg-image-1](https://blog.warp-it.co.uk/hs-fs/hubfs/sample-bg-image-1.jpeg?width=1280&name=sample-bg-image-1.jpeg "sample-bg-image-1") ###### WANT SOMETHING AMAZING? #### Subscribe to our monthly newsletter - **Here's our newsletter promise** and how you will benefit. Get it in your inbox ;) By entering your email you expressly consent to receive our newsletter monthly and other material related to Warp It Reuse Network. # How to Achieve Culture Change While You Sleep! Posted by [Joseph Kennedy](https://blog.warp-it.co.uk/author/joseph-kennedy) on 24-Sep-2018 09:24:03 ![Joseph Kennedy](https://app.hubspot.com/settings/avatar/c400820a2aa3993a6388fbeccb46dd2b) Find me on: [Facebook](https://www.facebook.com/myWARPIT) [LinkedIn](http://www.linkedin.com/in/josephkennedyuk) [Twitter](http://www.twitter.com/warpit_) - [Tweet](https://twitter.com/share) ## **Our vision is to make reuse mainstream.** ## **Our customers want to make reuse mainstream in their organisations.** **Our customers are generally trying t change culture in organisations for the better. **   ## **Culture change doesn’t just happen when you work, it should happen even while you’re asleep.** ### **I think, the best way to make that happen is through a newsletter.** The newsletter is a powerful tool for culture change. If you do it right, the newsletter requires minimum time input for maximum impact. It is a fantastic communication channel that will help you target your messages to those that matter, cut through the noise of the organisation and ensure that colleagues remember you and even follow what you want them to do!   ### **‘But I have nothing to say’** No worries. Collect snippets from across the estate, the organisation, the internet and from your colleagues. Tell their story. Do on-the-spot interviews. Get a small team to input content as they go.   ### **It takes too long to write** So use voice dictation. We recommend a service called [www.rev.com.](http://www.rev.com/)   There is also a dictation feature in Google Docs and now Microsoft Word.   ### **How to start your newsletter** 1. Choose a service like Mailchimp or Campaign Monitor. At Warp It, we use Hubspot. 2. Build up your contacts - you should already have the contact details for everyone on your Warp It system. Try and collect more emails, either personally or by talking to the relevant department. 3. Design it - this is where the comms department can help, or even the marketing department. 4. Quality over quantity - If you don’t grab attention quickly, your newsletter will lose the reader. You want them to click through to a link or read the whole thing, and it’s down to how you guide them as to whether that will happen or not. 5. Subject line - Blow them away with an amazing subject line and they’ll remember you for next time. 6. Check it over - You don’t want spelling mistakes or errors undoing your hard work, so ask someone to go over it. 7. Schedule and stick - Keep to a certain day of the week or month to build consistency and loyalty with readers.   So, when’s the first sendout?   ### **Want to know more about newsletters?** ### [Read Daniel's guide here. ](https://blog.warp-it.co.uk/reach-out-with-a-newsletter) --- #### **Or download this!** [![warp it reuse](https://no-cache.hubspot.com/cta/default/2694565/72f4b97d-fc86-4678-8f33-724755c27261.png)](https://cta-redirect.hubspot.com/cta/redirect/2694565/72f4b97d-fc86-4678-8f33-724755c27261) Topics: [Action plans](https://blog.warp-it.co.uk/topic/action-plans) #### Contacts - UK & EU: 0800 0488755 - United States and Canada: (424) 781-3159 - Australia and NZ: (02) 80050 5828 - General enquiries: info@getwarpit.com - Sales: info@getwarpit.com - Customercare: daniel@getwarpit.com - Technical: sie@getwarpit.com #### WARP IT on Social media #### Charities [Not for profit & 3rd sector](http://getwarpit.com/charities) #### Recruitment [We are hiring](http://getwarpit.com/Recruiting.aspx) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img7.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img1.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img5.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img4.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img6.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img3.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img2.png)](http://getwarpit.com/awards) Copyright © 2014 WasteAction Resource Efficiency, All Rights Reserved