--- title: It’s not what you know. It’s WHO you know description: This article describes how to get influencers on board with your reuse project to achieve support and awareness. image: https://blog.warp-it.co.uk/hubfs/Blog%20pics/Optimized-Influencers.jpg --- - [Login](http://getwarpit.com/login) - [Admin](http://getwarpit.com/login/admin) - [Register your company](http://getwarpit.com/register) - [Demo](http://getwarpit.com/webinars.aspx) - [Blog](https://blog.warp-it.co.uk/) - [![Uk](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/uk-1.png?width=25&height=25&name=uk-1.png "Uk")Uk](https://www.warp-it.co.uk) - [![Australia](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/australia-1.png?width=25&height=25&name=australia-1.png "Australia")Australia](https://au.getwarpit.com) - [![America](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/america-1.png?width=25&height=25&name=america-1.png "America")America](https://us.getwarpit.com) - [![Canada](https://blog.warp-it.co.uk/hs-fs/hubfs/getwarpit_Nov2016%20Theme/canada-1.png?width=25&height=25&name=canada-1.png "Canada")Canada](https://ca.getwarpit.com) - We Are Hiring | Tel: 0800 0488755 | - - - - - | More Contact Details - | Not for Profits click here [![logo](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/logo-1.png)](http://getwarpit.com/) - [Tour](http://getwarpit.com/tour.aspx) - [Case Studies](http://getwarpit.com/clients.aspx) - [Pricing](http://getwarpit.com/pricing.aspx) - [Additional Services](http://getwarpit.com/additionalservices) Topic: [Buy in](https://blog.warp-it.co.uk/topic/buy-in) [Increasing participation](https://blog.warp-it.co.uk/topic/increasing-participation) [Easy wins](https://blog.warp-it.co.uk/topic/easy-wins) # It’s not what you know. It’s WHO you know ![Jennifer Clair Robson](https://blog.warp-it.co.uk/hubfs/Jennifer%20Clair%20R%20.jpg) by [Jennifer Clair Robson](https://blog.warp-it.co.uk/author/jennifer-clair-robson) It may sound cliched but it’s true – it’s not what you know, but whom you know. There are people in your organisation who have influence over the decisions made in their building or department.  It’s either their role within your organisation or it could be that they’re just very well-networked and respected. Either way, these are people the who other staff look to for guidance, advice or inspiration on what’s going on in your organisation. If you can get these people on board with your reuse project, then you’ll find yourself in a position where a lot more support and awareness is likely. So, ask yourself. Are you talking to all the key influencers? How do you find these people? Do you know who they are? Do these decision makers and influencers want to talk to you? Or do they run from you? ![Optimized-chatting.jpg](https://blog.warp-it.co.uk/hs-fs/hubfs/Blog%20pics/Optimized-chatting.jpg?width=628&height=527&name=Optimized-chatting.jpg) The importance of identifying and understanding the roles of all the players, uncovering who the real decision makers and influencers are, and engaging with them strategically for your reuse implementation simply mustn’t be underestimated! Don’t fret, it really isn’t as daunting as it first seems. Influencers are everywhere if you know where to look! Here’s a few pointers to get you started: Ask others in that department who they look to for advice and guidance on organisational matters. You can do this in a survey or just phone a few people. 1) Put your feelers out and find out who these people are in your organisation. 2) Send them this [email template](https://info.warp-it.co.uk/influencer-staff-email-template) and arrange to meet them. 3) Get them to fully understand the importance of your reuse project and the benefits it offers the building or department. Share case studies. Give them facts. 4) Show and tell them how easy it is to get involved. 5) Then get their agreement to share your reuse message and become a champion of the cause! Download the email template to send to influencers! [![DOWNLOAD THE EMAIL TEMPLATE ](https://no-cache.hubspot.com/cta/default/2694565/eb135b20-3b8d-4090-baa7-dff4eb6cf938.png)](https://cta-redirect.hubspot.com/cta/redirect/2694565/eb135b20-3b8d-4090-baa7-dff4eb6cf938) ### Here's another Warp It hack Use our templates to save time and get ideas! 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Topics: [Buy in](https://blog.warp-it.co.uk/topic/buy-in) [Increasing participation](https://blog.warp-it.co.uk/topic/increasing-participation) [Easy wins](https://blog.warp-it.co.uk/topic/easy-wins) > Read More About this Topic ### Subscribe to our Newsletter ## Most Popular - [All you need to know about getting started on Warp It](https://blog.warp-it.co.uk/all-you-need-to-know-about-getting-started-on-warp-it) - [Meet MedAID, the charity distributing unwanted medical equipment to where it's needed most](https://blog.warp-it.co.uk/meetmedaid) - [Free Furniture and Equipment for Schools](https://blog.warp-it.co.uk/new-feature-free-assets-for-schools-0) - [Free furniture and equipment for charities](https://blog.warp-it.co.uk/new-feature-free-assets-for-charities) - [Putting unwanted stationery to good use is the ‘write’ idea](https://blog.warp-it.co.uk/unwanted-stationery) ### Follow us [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=It%E2%80%99s%20not%20what%20you%20know.%20It%E2%80%99s%20WHO%20you%20know) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=http%3A%2F%2Fcdn1.hubspot.com%2Fhub%2F158015%2F305390_10100548508246879_837195_59275782_6882128_n.jpg) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.warp-it.co.uk%2Fits-not-what-you-know%3Futm_medium%3Dsocial%26utm_source%3Demail) ![sample-bg-image-1](https://blog.warp-it.co.uk/hs-fs/hubfs/sample-bg-image-1.jpeg?width=1280&name=sample-bg-image-1.jpeg "sample-bg-image-1") ###### WANT SOMETHING AMAZING? #### Subscribe to our monthly newsletter - **Here's our newsletter promise** and how you will benefit. Get it in your inbox ;) By entering your email you expressly consent to receive our newsletter monthly and other material related to Warp It Reuse Network. # It’s not what you know. It’s WHO you know Posted by [Jennifer Clair Robson](https://blog.warp-it.co.uk/author/jennifer-clair-robson) on 07-Nov-2017 15:06:30 ![Jennifer Clair Robson](https://blog.warp-it.co.uk/hubfs/Jennifer%20Clair%20R%20.jpg) Find me on: [Facebook](https://www.facebook.com/myWARPIT) [LinkedIn](https://www.linkedin.com/in/jenniferclairrobson/) [Twitter](https://twitter.com/JenClairRobson) - [Tweet](https://twitter.com/share) It may sound cliched but it’s true – it’s not what you know, but whom you know. There are people in your organisation who have influence over the decisions made in their building or department.  It’s either their role within your organisation or it could be that they’re just very well-networked and respected. Either way, these are people the who other staff look to for guidance, advice or inspiration on what’s going on in your organisation. If you can get these people on board with your reuse project, then you’ll find yourself in a position where a lot more support and awareness is likely. So, ask yourself. Are you talking to all the key influencers? How do you find these people? Do you know who they are? Do these decision makers and influencers want to talk to you? Or do they run from you? ![Optimized-chatting.jpg](https://blog.warp-it.co.uk/hs-fs/hubfs/Blog%20pics/Optimized-chatting.jpg?width=628&height=527&name=Optimized-chatting.jpg) The importance of identifying and understanding the roles of all the players, uncovering who the real decision makers and influencers are, and engaging with them strategically for your reuse implementation simply mustn’t be underestimated! Don’t fret, it really isn’t as daunting as it first seems. Influencers are everywhere if you know where to look! Here’s a few pointers to get you started: Ask others in that department who they look to for advice and guidance on organisational matters. You can do this in a survey or just phone a few people. 1) Put your feelers out and find out who these people are in your organisation. 2) Send them this [email template](https://info.warp-it.co.uk/influencer-staff-email-template) and arrange to meet them. 3) Get them to fully understand the importance of your reuse project and the benefits it offers the building or department. Share case studies. Give them facts. 4) Show and tell them how easy it is to get involved. 5) Then get their agreement to share your reuse message and become a champion of the cause! Download the email template to send to influencers! [![DOWNLOAD THE EMAIL TEMPLATE ](https://no-cache.hubspot.com/cta/default/2694565/eb135b20-3b8d-4090-baa7-dff4eb6cf938.png)](https://cta-redirect.hubspot.com/cta/redirect/2694565/eb135b20-3b8d-4090-baa7-dff4eb6cf938) Topics: [Buy in](https://blog.warp-it.co.uk/topic/buy-in), [Increasing participation](https://blog.warp-it.co.uk/topic/increasing-participation), [Easy wins](https://blog.warp-it.co.uk/topic/easy-wins) #### Contacts - UK & EU: 0800 0488755 - United States and Canada: (424) 781-3159 - Australia and NZ: (02) 80050 5828 - General enquiries: info@getwarpit.com - Sales: info@getwarpit.com - Customercare: daniel@getwarpit.com - Technical: sie@getwarpit.com #### WARP IT on Social media #### Charities [Not for profit & 3rd sector](http://getwarpit.com/charities) #### Recruitment [We are hiring](http://getwarpit.com/Recruiting.aspx) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img7.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img1.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img5.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img4.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img6.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img3.png)](http://getwarpit.com/awards) - [![](https://blog.warp-it.co.uk/hubfs/getwarpit_Nov2016%20Theme/footer-img2.png)](http://getwarpit.com/awards) Copyright © 2014 WasteAction Resource Efficiency, All Rights Reserved