Reuse helps Norfolk community group source critical supplies for Ukraine

A newsletter is a brilliant way to build trust with the right people, get them involved with your reuse project, and spread the word.

Whether you want staff to adopt reuse and sustainability practices, improve the image of your department, demonstrate procurement value, or shout about your reuse achievements, cultivating an authentic connection using a regular, well-produced newsletter can help you communicate your key messages to the right people. 

Below we explain how to get started with a newsletter, and how it can help reach your behaviour change, culture change, and influence targets.

As a free download at the end you'll get:

• 16 top tips. Don't make the mistakes we did.
• Newsletter strategy plan. Understand where you are going and how to get there.
• Newsletter action plan. Each time you do a newsletter use this action plan to help.

Why bother?

You're probably trying to bring change within your organisation, encourage reuse, and share details of your project successes, and how to get involved. You want to make things better, improve processes, and make your organisation more sustainable.

To do that you need to communicate your objectives in a palatable, persuasive way on a regular basis to as many relevant people as possible. 

People are positively influenced by other people that they know and trust. We have talked about this in the past.

A newsletter is a brilliant way to target your reuse messages and calls to action to those that matter, and cut through the noise of other news from your organisation. If you do it right, it'll require minimum time input for maximum impact.  

We love hearing from our beloved Warp It members, especially when they go into detail about their relationship with the platform, their successes, and their problems.

“If you try to please everyone, you'll end up pleasing no one.” – Mae Mai

For those who have ever tried to make an organisational change, whether monumental or minuscule, you’ve probably faced the issue that the change you’d like to make is simply not relevant to everyone. At the same time, finding the exact people that you need to target can be incredibly difficult.

When it comes to video marketing, leveraging your workforce is an excellent way to have a powerful impact on other members of the organisation, as well as external partners.

We’ve spoken about this topic in this past, showing how some of our partners have used a staff video to increase participation in reuse, namely by getting senior figures to take part and encourage engagement.

Hey, Warp It members!

You may have noticed a theme in our content recently. We’ve been putting together ideas about how you can get more support from senior management, all the way up to the CEO.

Warp It’s Founder, Daniel O’Connor, is back to share his hacks for how to build a vision. In just seven steps Daniel will help you set up a framework that will guide you in the right direction for the future.

This article has been written for those in organisations who are improving things , changing culture, embedding sustainability etc.

This article is to help you get senior commitment to your next project by getting the support of the lead of the organisation (CEO or equivalent). 

Cascade a memo via staff meeting networks

This is such an easy win but so effective!!

One of the easiest ways to engage people in your reuse program is to actually get people on Warp It and looking around. If they don’t get as far as the portal, something might be wrong.

In this article we are going to share a couple of tips from Warp It member Alexander Ford, from Shrewsbury and Telford Hospital NHS Trust.