Virginia Cinquemani will improve how you deliver sustainability

Let’s not miss it!

If the Covid-19 pandemic has taught us anything, it's that we can take radical action in the face of a clear and imminent threat and rapidly change our habits and ways of life.

Whether it is cleaner air, a renewed appreciation of nature or the switch to home working, it's clear that the changes we assumed would take years can happen in a matter of weeks. 

The Committee on Climate Change (CCC) has urged UK Government Ministers to seize the opportunity to turn the COVID-19 crisis into a defining moment in the fight against climate change. But we must all do our bit and rise to the occasion.

This is a rare and important opportunity and we must seize the moment and build on these gains.

Right here and right now.

Below we've collected some ideas to help you do just that.

In an effort to help protect frontline NHS workers during the COVID-19 pandemic, we’ve launched an online marketplace for businesses to donate vital equipment and supplies.

Any business can upload their surplus PPE or equipment and we will make sure it gets into the NHS or other frontline services like social care and pharmacies. 

Who doesn't love a good story?  We’ve talked about this here. But did you know you can boost the effectiveness of your stories when they’re told in the format of a case study?

A case study is a special type of narrative that features a real-world problem, solution, and benefits – while including factual evidence and facts.

Because they’re authentic and unique, case studies are a super-powerful way to help tell your story, educate and engage, build momentum without the ‘hard sell’, and garner untold trust.

Your case study should:

Make your customer the hero. Use your brand and project as the supporting character. The whole point is to illustrate how your project looks in action, and how it gets results.

Make your hero relatable. Interview real, live people and share the story in their words.

Show don’t tell. Rather than saying your project is amazing, prove it using data and anecdotes.

Let your hero tell it in their own words. This makes for a better story and a stronger recommendation.

Use strong visuals. Even the best-written content is more engaging with pictures and this makes case studies far more powerful than using data alone.

The following tools and tips will help you to write killer case studies that have maximum impact for your project.

Human-to-human connections are everything.

When Ellie (age 8.5) saw the heartbreaking bushfire images coming from Australia she wanted to do something. So she did.

Everyone has a story. Everyone.

Storytelling isn’t just reserved for bedtime rituals, it’s one of the most powerful ways to increase motivation and inspiration in others.

Stories bring things to life. They tap into our imagination to do and see things in a different way.

They help us understand and touch our emotions. The best stories make us think: “How can I do that?” “What would I do in that situation?” “What would it be like if I could achieve that?”

To help you channel your inner storyteller, read our tips and tools to get inspired.

As author, Robin Moore, said: “Inside each of us is a natural-born storyteller, waiting to be released.”

Ask successful leaders and managers what the secret of their success is, and chances are that they’ll tell you they had great mentors.

Mentoring is a one-to-one relationship where a more experienced or more knowledgeable person helps to guides a less experienced or less knowledgeable person. Effective mentoring can be rewarding for both mentees and mentors. If you’re lucky, you’ll have the chance to be both!

Here, we share some great tips and tools so you can begin the exciting journey to do all that’s necessary to attract, and offer, awesome, high-level help.

As Yoda said: “Always two there are, no more, no less. A master and an apprentice.”