One part of your tool kit for culture change should be organisational announcements. In this article you can find links to all of our article templates to use in your organisation to help embed reuse.
Changing culture is hard! Really hard! Before setting off you should develop a communication plan with your comms team.
As part of the communication plan you should develop regular communications especially in the first 12-18 months whilst embedding your reuse system into practice.
This collection of templates will help you to promote your furniture reuse program across your organisation.
Here are some examples of the templates you can find
- Reuse program launch template
- Look how well we are doing template
- Building Clearance announcement
Templates for news articles and announcements:
When changing culture in an organisation, you need to communicate regularly across as many channels as you can. These templates are designed as news articles and are suitable for various channels.
Some channels you might want to consider are
- Internal hard copy newsletters
- Social media- Twitter, Yammer etc
- Focus groups
- Memo to cascade to team meetings- don't forget the network of team meetings you have across your organisation.
The templates below are designed to give you a big head start on creating the content, add in your own specific information relating to your institution. Also try to add personalisation.
Keep it light by including a personal story. If you have any data that you can include relating to your surplus asset reuse program, include that too.
Use this template when you launch your reuse program or reuse system. This might be the most important message you send out to your staff about your reuse ambitions and so try to involve your comms team from the start.
This template is to let your members know how well they are doing. Just like little kids everyone needs feedback when they have done well- so let your staff know how well they are doing. It is up to you how often you send this message out but this template can be used again and again over the years to keep up interest and momentum.
The biggest opportunity for reuse is when a building is being cleared- this is because you have a high volume of assets in one place. Which offers a real opportunity to save and maximise impact. This template is designed to announce your building clearance. You might want to consider doing an article once you have the assets from the building uploaded onto your reuse system- so that staff are hungry to claim after reading! The best approach is to catalogue assets well in advance so that they are matched with new owners by the time the clearance date comes- see here.
This activity takes a couple of hours and can have huge impact! Producing a staff spotlight article is a great way to boost participation. You can read why here. This activity humanises reuse and allows someone else to influence the behaviour of others in your organisation. You can get our spotlight template here.
A huge part of reuse within organisations is donation of surplus stock to charitable partners. This is because sometimes internal reuse cannot be completed because the asset could not be matched in the time scale, was no longer required, had become obsolete or there was no storage available. In this situation donation to charity is a great option- but how to link up with preferred charities? Via the staff body is a great route. Get the template here.
6. Specific campaign launch
At various times of the year it might be appropriate to deliver a specific campaign around reuse. Spring Clean, Christmas Clear Out and Tidy Friday are just a few we have heard of. In the bulletted list below the title will take you to the project page- where you can download all of the materials to deliver that campaign. You can view all of our campaign materials here.
6. Launch your league table resultsLeague tables are a great way to stimulate reuse. See here. To announce your reuse league table results use this template.
Bye for now!
These templates can be used to maximise the impact of reuse by increasing participation. Using the templates the subsequent articles take very little time to produce and can work for you while you do other things! Please let us know what you think in the comments below