It was impossible to imagine this reality at the beginning of 2020 and yet here we are, with new habits and changed working and social environments. We accepted and adapted quickly.
So where to now?
In the wake of the pandemic, we must focus on moving forward towards a sustainable future that benefits everyone, rather than falling back to outdated and destructive economic models. It makes no sense to continue propping up unsustainable business models, that fuels the climate and nature crisis.
We want to bounce forward, not back, and create a new normal. A better normal that prioritises people and the planet. Are you in?
Here’s a round-up of inspirational reasons and ways to move forward with purpose and optimism.
Optimism and opportunities in the wake of COVID-19 are silver linings for business, as this article outlines in detail. These thoughts are also affirmed with Santander UK research which has said that a third of the UK’s small businesses who implemented changes, now plan to make their Covid-19 adaptations a permanent feature, as almost half found they not only survived, but actually grew their customer base during the pandemic.
A good temperature test for all industries is that some 75% of small business owners agree that if a crisis like the Covid-19 pandemic were to happen again, they’d be better prepared to handle it according to a survey by the Society for Human Resource Management.
Similarly, research compiled by Facebook, the World Bank and the OECD, found that 60 per cent of UK small business owners are hopeful about the future despite the pandemic, the largest amount in western Europe, alongside the Netherlands.
With uncertainty and fear on many people's minds, Guardian journalist Iman Amrani, is exploring what life might look like after lockdown. From the environment to working and relationships, the video series looks at how we can positively shape a new normal.