With Black Friday driving an estimated £3 billion in UK sales, this annual event has become a major fixture in the retail calendar sparking a buying frenzy that fuels overconsumption.

The good news is that a growing number of people are pushing back.

Research from environmental charity Keep Britain Tidy shows 16.6 million people "hate" Black Friday, with many expressing concerns over the environmental impact of the annual shopping event.

The Keep Britain Tidy Buy Nothing New Month campaign encourages consumers to resist Black Friday’s allure and choose eco-friendly alternatives throughout November.

At Warp It, we believe the shift away from overconsumption should last all year round.

We help organisations reuse resources legally and conveniently, instead of constantly buying new.

Our members, including NHS Trusts, universities, colleges, local authorities, and charities, swap, donate, and repurpose unwanted items, keeping them out of landfills and giving them a second life.

We’ve seen a huge range of items reused. From office furniture, stationery, medical equipment, and electrical goods to quirky gems like pianos, football tables, bleachers, yo-yo bicycles, and even a model brain.

Reuse cuts down on landfill waste, lowers expenses, conserves energy, and reduces carbon emissions. Read more about the benefits of reuse.

Reuse is not just an alternative to Black Friday; it’s a year-round commitment.

Making more sustainable choices every day, rather than feeding into the cycle of overconsumption, is key to tackling the environmental crisis.

Make circularity a priority for your organisation and start reusing today. Take the online tour and get in touch to join the Warp It reuse community.

Get our reuse top tips.

Read our guide to reuse.

Start reusing today and register with Warp It.