Mark Shayler Helps You Find Your Voice

The Covid-19 pandemic has turned the world upside down. It has exposed major weaknesses in the economy as well as deep-seated inequalities in our society.

Yet, our sudden, dramatic shift to a less carbon-intensive lifestyle reveals the scope of what we can achieve in just days.

As the world recovers, we have a chance to reset the clock and build back better than before. We have written about why we need to seize the moment previously, but now we need to continue and the build momentum.

What happens next could change everything.

These actionable tips and tool will keep us moving forward to drive the necessary changes to survive and flourish in a post-pandemic world.

It was impossible to imagine this reality at the beginning of 2020 and yet here we are, with new habits and changed working and social environments. We accepted and adapted quickly.

So where to now?

Let’s not miss it!

If the Covid-19 pandemic has taught us anything, it's that we can take radical action in the face of a clear and imminent threat and rapidly change our habits and ways of life.

Whether it is cleaner air, a renewed appreciation of nature or the switch to home working, it's clear that the changes we assumed would take years can happen in a matter of weeks. 

The Committee on Climate Change (CCC) has urged UK Government Ministers to seize the opportunity to turn the COVID-19 crisis into a defining moment in the fight against climate change. But we must all do our bit and rise to the occasion.

This is a rare and important opportunity and we must seize the moment and build on these gains.

Right here and right now.

Below we've collected some ideas to help you do just that.

In an effort to help protect frontline NHS workers during the COVID-19 pandemic, we’ve launched an online marketplace for businesses to donate vital equipment and supplies.

Any business can upload their surplus PPE or equipment and we will make sure it gets into the NHS or other frontline services like social care and pharmacies. 

Who doesn't love a good story?  We’ve talked about this here. But did you know you can boost the effectiveness of your stories when they’re told in the format of a case study?

A case study is a special type of narrative that features a real-world problem, solution, and benefits – while including factual evidence and facts.

Because they’re authentic and unique, case studies are a super-powerful way to help tell your story, educate and engage, build momentum without the ‘hard sell’, and garner untold trust.

Your case study should:

Make your customer the hero. Use your brand and project as the supporting character. The whole point is to illustrate how your project looks in action, and how it gets results.

Make your hero relatable. Interview real, live people and share the story in their words.

Show don’t tell. Rather than saying your project is amazing, prove it using data and anecdotes.

Let your hero tell it in their own words. This makes for a better story and a stronger recommendation.

Use strong visuals. Even the best-written content is more engaging with pictures and this makes case studies far more powerful than using data alone.

The following tools and tips will help you to write killer case studies that have maximum impact for your project.

Human-to-human connections are everything.

When Ellie (age 8.5) saw the heartbreaking bushfire images coming from Australia she wanted to do something. So she did.

Everyone has a story. Everyone.