A newsletter is a brilliant way to build trust with the right people, get them involved with your reuse project, and spread the word.
Whether you want staff to adopt reuse and sustainability practices, improve the image of your department, demonstrate procurement value, or shout about your reuse achievements, cultivating an authentic connection using a regular, well-produced newsletter can help you communicate your key messages to the right people.
Below we explain how to get started with a newsletter, and how it can help reach your behaviour change, culture change, and influence targets.
As a free download at the end you'll get:
- 16 top tips. Don't make the mistakes we did.
- Newsletter strategy plan. Understand where you are going and how to get there.
- Newsletter action plan. Each time you do a newsletter use this action plan to help.
Why bother?
You're probably trying to bring change within your organisation, encourage reuse, and share details of your project successes, and how to get involved. You want to make things better, improve processes, and make your organisation more sustainable.
To do that you need to communicate your objectives in a palatable, persuasive way on a regular basis to as many relevant people as possible.
People are positively influenced by other people that they know and trust. We have talked about this in the past.
A newsletter is a brilliant way to target your reuse messages and calls to action to those that matter, and cut through the noise of other news from your organisation. If you do it right, it'll require minimum time input for maximum impact.